You have to really hand it to the women, though. All that pink exposure doesn't happen by accident.
They say men are reluctant and embarrased to talk about prostate cancer and prostate problems. How embarrassing do you think it must be for a woman to talk about losing a breast? They do it, though, and they support one another iin the fight against breast cancer.
How many of us routinely wear a blue ribbon or a prostate cancer awareness pin?
Ribbons, pins, 3-day walks, and other activities don't cure cancer. But, they do raise awareness, and with awareness comes funding for research.