I contacted one of the major grocery chains in my area (Pacific NW) and thanked them for their support for Breast Cancer Awareness month in October. I suggested that Prostate Cancer Awareness month (September) would be a welcome addition next year.
My suggestion was well received and I had a positive response from the company's Marketing VP. He said that the stores had Men's Health Awareness month in June. So we'll see what happens next year.
When I was diagnosed with PC, I opted to tell my co-workers. I think this was a good thing, but noticed that the males were reticent (read: 'I don't want to talk about it') to discuss anything related to so sensitive an issue.
I gave my co-workers regular, general updates on my own treatment (prostatectomy) and subsequent PSAs. I emphasized the value of early diagnosis as the best chance for cure. I've noticed that in my experience women are more open and honest and less likely to deny the reality of prostate cancer.
Our daughter (25) started Medical School this fall and is certainly well aware of the realities of prostate cancer, so when she finishes her schooling, will be an advocate for prostate cancer awareness and testing.
There is some important research being done on the development of a prostate cancer vaccine. This is exciting and hopeful news for the next generation of men who will face prostate cancer, just as the development of the PSA test in the 1980s was important for our generation.