Sore bum!

Tuesday evening my I started getting some anal itching. I used a little gold bond powder (diaper rash stuff) which helped but the next day it was really itching/burning and sore. I'm thinking it is because I've been passing A LOT if mucus/gas not to mention the 3-4 bm's a day. Either something irritated it or maybe a little fecal matter was missed or from just plain moisture, There is one spot in particular thats sore. I've been using coconut oil and it helps some. I don't see anything and it's not red, maybe a tad swollen.

Does this happen to any of you and does anyone know what will help?

dang it I just ran to walgreens, couldn't find it because I was looking in the BABY diaper isle! Doh. I grabbed some A&D and that is helping but I'll run back tomorrow. Thanks for the help :)