I'd rather eat dye from bugs too, than artificial Red #40 or whatever... the USA is basically the last first world country that is till using artificial food dyes. Those are some NASTY things, so many proven links to things like ADHD, etc. But of course, big companies win out over the little people all the time. Dannon yogurt though... I tend to stick with organic plain yogurt, & just mix in granola, or fruit, or whatever. Once you lose the taste for sweetend yogurts, it's amazing how sickly sweet they really are.