Crohn's meds commercials

So here is a question for everyone. I'm sure you all have seen the explosion of Crohn's medication commercials the last couple of years. However I have noticed that nearly all the sufferers in these commercials are now people of color. Now I'm not trying to upset anyone but to my knowledge I have never met, talked to, or heard of anyone that has met a person of color with Crohn's . am I alone in this? Is the incidence in people of color growing rapidly that pharmaceutical companies are specifically targeting in the adds? Or has it been high but they did not market to this demographic? Does anyone have any insight? Any dr.s here lurking that might have patient percentage figures?

I am a 45 year old male African American. Diagnosed with UC in 2000. However the past 10 years the doctor is saying I have CD.

Twinn, I have long known UC in African Americans is high. Must go along with colon cancer rates? your Opinion...

I have an African American friend that has UC and another with Crohn's. I too think that they are changing marketing to be more inclusive.

On the commercials.... I'm disappointed they don't truly portray our diseases, the real issues of them or the complexity. Like you really look all clean and composed when you are going thru a flare .. and where are the people frantically searching for the bathroom and those that don't make it?? I call commercials fairy tales....and find them sorta insulting in their simplicity.

Clo

clo2014 said...
I have an African American friend that has UC and another with Crohn's. I too think that they are changing marketing to be more inclusive.

On the commercials.... I'm disappointed they don't truly portray our diseases, the real issues of them or the complexity. Like you really look all clean and composed when you are going thru a flare .. and where are the people frantically searching for the bathroom and those that don't make it?? I call commercials fairy tales....and find them sorta insulting in their simplicity.

Clo

Clo,

Have to agree with you here. The commercials certainly make this disease look like a walk in the park. I know that the intent is to market the medication and to show that it can bring about normalcy, but I'm sure it leaves people thinking that IBD is just something you ate.

I know one person from Milliken Mills, Ontario Canada but the population there is nearly 100 percent Punjab and Pakistani. I live one city north and just east of there. Where I live I'm in the 3 percent minority and I'm white, the rest of the people are Chinese.