As brave - but still comparatively lonely - medical voices are starting to say, every dollar that goes into addressing the question "how can men be encouraged to get screened" is a dollar taken away from projects to, e.g., understand prostate cancer biology, to develop tests to distinguish life-threatening tumors from indolent ones, and to finance developments in nano-technology.
Otis W. Brawley, "Prostate Cancer Screening: Is This a Teachable Moment?", 101 JOURNAL OF THE NATIONAL CANCER INSTITUTE 1 (October 7, 2009).
But there is a lot of money to be made by a lot of people from the status quo.
Zen9