logo (n.): a symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc.
Logos are everywhere now, and as noted by one website:
" ... many companies are identified by their logo faster than they are by their name."And from some other sites:
"The current era of logo design began in the 1870s ... logos became essential for brands if they wanted to be memorable to potential customers."
" ... a decent logo is flexible in both its design and application and can ideally stand alone. The simpler the logo, the more easily recognizable it is in the modern world."
"If “a picture paints a thousand words”, we can see how a logo holds its meaning. An image of a logo can say a lot more than the actual words of a brand’s name."A little bit of further webreading informs us that logo creation is done either in-house by the companies wanting one, that is, they design it themselves, by professional logo design graphic artists (usually self-advertising and working from their websites), or by commercial ad agencies. Logo creation is classed as a subspecialty of graphic design, and indications are it continues to be a very flourishing business, with demands for new logos continuing to rise, as they have been doing for several decades now.
Logos are usable in virtually every kind of business, but are especially prevalent in healthcare businesses and services.
They appear in virtually every aspect of those businesses and services.
For example, hospital logos:
https://www.bing.com/images/search?q=actual%20hospital%20logos&qs=n&form=qbir&sp=-1&pq=actual%20hospital%20logos&sc=0-21&cvid=a931543baf014481ac1d52f584bccb40&first=1&tsc=imagehovertitleMedical offices/medical companies logos:
https://www.bing.com/images/search?q=medical%20office%20logo%20design&form=iqfrml&first=1&tsc=imagehovertitleAnd there are logos, as one might expect, for cancer organizations:
https://www.bing.com/images/search?q=cancer+organization+logos&qpvt=cancer+organization+logos&form=iqfrml&first=1&tsc=imagehovertitleand, of course, for those involved with PCa:
https://www.bing.com/images/search?q=prostate+cancer+logo&form=restab&first=1&tsc=imagehovertitle Further webreading reveals that a good logo needs to be three things: simple, eyecatching, and, especially, memorable.
From a website:
"... there are few areas of artistry, and logo design is one of them, where the imagination can run totally wild and still come up with a successful product ... (and) ... where else can something like a single stroke of an artist's brush, such as the Nike swoosh, be so effective?"There is something naturally appealing about
logos, the way they grab and hold our attention, and their presence in our businesses and institutions will likely remain strong for some time to come, and perhaps indefinitely.
As new businesses and companies arise in the future, it will always be interesting to see what kind of logo they choose to represent themselves.
So the next time we notice a health-or-cancer-or-PCa logo, let's take a moment to think how effective it is at what it does: telling the world about
what it represents, and reminding us all of its purpose, simply by existing and presenting itself for our viewing.
(And how about
this, BTW? Maybe one of us here with artistic talent could come up with a logo for our HWPC forum here! Or even one for the Healingwell homepage -- or both. Seriously! Maybe our host Peter Waite would be interested in the idea, and I suppose that if an artistic logo draft is presented, a HW programmer could add it to the top of the HW site's homepage, as well as maybe one at the top of our HWPC page as well! Something to think about
?)