I suppose as consumers, we'd each have to decide what action we want taken. None of the choices are appealing to me:
1. Have the government subsidize the prescription drugs or the whole healthcare system, and accept that our access to some drugs may disappear because they're not "cost effective."
2. Put price controls on the pharmaceutical companies, and watch as they decrease the expensive research required to develop new and better drugs.
3. Government buys drugs in bulk and passes the savings on to the consumer and insurer. (See #1).
4. Require employers to offer low-cost comprehensive insurance which covers prescripiton drugs to employees and their dependents. What about those who aren't employed? What about mom and pop businesses that can't afford to do this and stay in business.
My sense is that a solution would have to combine a lot of different strategies, and would also be accompanied by a lot of different problems. We have to do something, I just don't know what.